Last year, an ESPN investigation found that American coaches at three NBA youth training academies in China had told league officials their Chinese partners were physically abusing players and that American coaches were frequently harassed and surveilled while working at an academy in Xinjiang. Youre doing it for the broader population.. All Rights Reserved. They get drilled on spacing. I focus on the strategy, salary cap and business side of the Warriors. I agree to receive the "CBS Sports HQ Newsletter" and marketing communications, updates, special offers (including partner offers), and other information from CBS Sports and the Paramount family of companies. It's good for our sport. "It's heading that direction," Philo said. 1. We have to consider that they have to deal with time zone difference, which really is a big barrier for the fans outside the U.S. NBA MOTIVATION - What's Your Excuse ? But teams clearly haven't been scared off by failed high picks like Darko Milicic and Nikoloz Tskitishvili. China, which had $150 million in revenue in 2012, enjoyed growth greater than 10 percent last year, and that he expected double-digit growth for the foreseeable future. It was such a good overview on how the NBA tries to land step by step in every country. Global Sport Matters is the media enterprise brought to you by the Global Sport Institute at Arizona State University. The NBAs marketing team seems to be ticking every box, and at this rate, we shouldnt be surprised if the NBA becomes the largest professional sports league within the next decade. We are honest, ethical, and fair - leading by example in. It requires a level of patience and understanding on both ends. Team twitter handles are well known for being particularly vicious with their trash talk of each other, adding more weight and bragging rights to games. They want to make it work. Got a confidential news tip? Still, early league rosters werent entirely devoid of international representation. Growth of satellite television and video-recording technology, as well as the Internet, expanded the ability of coaches and players to watch NBA games and study the moves and styles exhibited on North American hard courts. "We've seen a couple of guys go do that. Sponsors have paid close attention to basketballs growing popularity in the region. Tatum is the president of the NBA's Social Justice Task Force. Imagine, though, the potential growth when actual NBA teams are located all around the world and the booming success it would bring. Copyright 2023 United Language Group. The consensus is that nothing has stopped, not in the slightest. Those, according to the NBA's official statistics site, were the only "international players" to average at least 10 points per game during the 1996-97 season. The international governing body, FIBA, launched an investigation into the allegations but before it began, the organizations president, Hamane Niang, who himself is Malian, took a leave of absence. For many outside North America, theyre also cheering on their own. So what is the future here, for international players? They play a certain style and they play it well.". The ability to watch any game live, or on delay, means that fans can experience the NBA whenever they want to and wherever they live. They like the innovation., Nevertheless, the NBA is making strides to produce more bespoke products in some markets, as Mr. Hellmouth outlined. had to tweak its strategy for the Chinese market. The NBAs trip to London this week was a welcome opportunity for fans in Europe to experience an NBA game in person. television rights in China, because CCTV is a monopoly there. Players compete during a match of the Basketball Africa League (BAL) at the Kigali Arena in Kigali on May 27, 2021. Backlash ultimately came from all sides. Chairman of Celian Group Ian Haywood Jr, left, Minister of Education Dr Nyan Gadsby-Dolly, Minister of Trade and Industry Paula Gopee-Scoon, MusicTT's general manager Melissa Jimenez and PS Ministry of Trade and Industry Frances Seignoret. The culture of the sport has become a global phenomenon, with fans in every country voraciously consuming anything and everything basketball. Theyre explaining the game of basketball to the UK public the way theyve done for [American] football so effectively for the last 20 years. Its the mission of NBA Executive Vice President, Media Operations and Technology, Steve Hellmuth toensure the NBA reaches as many people as possible. ue to the time difference, as well as the dominance of more traditional sports such as soccer. Porzingis didn't. Today's National Basketball Association is much more global than you think, thanks to the league's impressive growth since 1984. The NBA has taken advantage of this digital era by implementing a substantial social media presence. Basketball also caught on in South America, particularly in Brazil, where it was introduced in 1894. NBA Values LEAD WITH INTEGRITY We do the right thing. ", And this is where the definition of "international" gets complicated. Select Accept to consent or Reject to decline non-essential cookies for this use. The Boston Celtics-Los Angeles Lakers rivalry thrived and ignited new interest in basketball at home and overseas. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. A number of teams in Italy that have just disappeared. With the first-round drafting of Yao Ming in 2002, the NBAs popularity in China skyrocketed, as millions cheered on the player who was seen as a bridge between the two countries. Its hard to divorce whats happening with the NBA from larger geopolitical issues between the U.S. and China, Silver said. "The French think differently than the Serbians, the French think differently from the Danish, the Swedish think differently from the Croatians," Philo said. Sign up for free newsletters and get more CNBC delivered to your inbox. The N.B.A. Preseason trips to China have become the norm, as has the annual NBA Africa game. They are in the right way! MK Trend will branch out into China this May, with more stores in Macau and Hong Kong this year. That is what we tend to associate with what Gregg Popovich and the Spurs have incorporated into their offense, as they have leaned on Parker, Ginobili, Boris Diaw and others throughout recent years. Inspire and connect people everywhere through the power of basketball. (function(){var s = document.getElementsByTagName("script")[0]; They are also emblazoned on Mengniu Milk. Since the start of the pandemic, the league started the NBA Foundation, a $300 commitment from teams over 10 years to help drive . Basketball was primed for success in many parts of the world; it just needed heroes, stars and a strong enabler (that is, the NBA) to make it a truly global phenomenon. So we work to provide the same quality of entertainment and experiences that we want for ourselves. The economic relationship between the U.S. and China has grown more antagonistic in recent years, first through former U.S. President Donald Trumps trade war and recently via additions by President Joe Biden to the list of Chinese companies in which American citizens are legally prohibited from investing. The U.S. has caused the most global warming. Here's the drill. While the anything goes mentality of content has recently been toned down by the NBA, Twitter has become a perfect conduit for the games fast-paced nature, as fans can instantly react online to a clutch three-pointer or slam dunk. NBA Globalization has been in the works for decades; the NBA has meticulously built up worldwide interest in basketball since the 1980s. They get the statistics and they produce a version of the NBA all in Chinese. Prior to the game Washington Wizards owner Ted Leonsis told CNBC that although the team was focused on the game "this is a business trip," referencing the many sponsor and PR engagements in the team's busy schedule. It doesnt stop at just international players, though. window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; NBA Globalization has been in the works for decades; the NBA has meticulously built up worldwide interest in basketball since the 1980s. Kukoc. They are catered to both international and American audiences. As Mr. Hellmuth explained, its partly to do with the history of how the game was broadcast, and partly to do with fan preferences. Those are the important things to them. Basketball became the de facto national sport in China by the 1930s, while Chinese coaches further diffused the game as they trained and drilled teams in neighboring countries such as Cambodia. Like soccer/football it is sport that is affordable and that all can play. From there, it goes into your rotation player, and that can be more skill specific, position specific. NBA Globalization: A Three Pronged Strategy. But the first European-born and -trained player to sport an NBA jersey was Frances Herv Dubuisson, who played for the New Jersey Nets in summer 1984. I enjoy variety and embrace new methods, processes, and structures that have potential for improving everyone's work.<br><br>I enjoy communicating my ideas clearly, effectively, and professionally to others and can easily adapt my message and communication style for different . Inside The NBA's Efforts To Reach A Global Audience More From Forbes Feb 22, 2023,05:20pm EST Harrison Barnes Has Been A Huge Key To Sacramento's Successful Year Feb 22, 2023,04:30pm EST. According to Patrick Baumann, "If you look around the world and see the statistics of the world's most popular sport in the . Just like the United States. Now, that might not be the case for every player the country produces -- it's no wiser to generalize about that than about every player from overseas playing exactly the same way. Market research is a key component of a global expansion strategy. Even with the retirement of Ming in 2011, the popularity of basketball in China hasnt dwindled. The NBA defines an "international" player as someone who was born outside the U.S. b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; Its no small undertaking. Its available in more than 200 countries. Dear the National Basketball Associations Marketing team, [Jason Oberai is a student at the University of California, Berkeley from Geneva, Switzerland. Will there be another Nowitzki who -- with Tim Duncan's retirement -- is now the longest-tenured international-born player in the U.S.? games and he eventually offered to provide content free. from 11 cameras and then distributes it to a wide range of broadcasters. Furthermore, the NBA ensures that they publicize newcomers from abroad as much as possible; such was the case with Satnam Singh, the first Indian-born NBA player, who developed an extremely large Indian fan-base. For two weeks, the United States national men's basketball team had struggled to find its form against squads with considerably less starpower, prior to finally stomping Serbia to take the gold medal in Rio. caps and ask for the same item. In 2015, Tencent and the NBA agreed a five-year digital rights deal said to be worth $500 million, which included free highlights available to more than a billion and works as an entry point for those less familiar with basketball. is one of the most popular brands in China, and the only American sports league with a significant following throughout Asia. We are relentless in pushing each others thinking, shaking up the status quo and ensuring bold ideas result in meaningful impact. Now a player can find competence and creativity nearly anywhere. Basketball is inherently inclusive anyone can play it. We look at each country and see what our strategy is there., For example, the league focused on pop culture in South Korea. Jobs People Learning . The league has also secured licensing deals with major companies. games, said the league had brought the game to Indians with Jr. Still, it does speak to the hoops diversity around the globe, a diversity that is often influenced by economic factors. It is developing the N.B.A. " Some people want it to . ADDED CONTEXT: A staggering statistic to consider when thinking about the NBA's global reach is that just 25.5% of the NBA's domestic social channel viewership over the last six months comes . "Social media is a way we've been able to infiltrate those markets very quickly with young people in particular living on social media," said Silver. The NBA's gross income grew tenfold in a decade, as it leaped from $110 million at the start of the 1980s, to over $1 billion by 1994 (Jackson and Andrews 1996). "It's been hard for guys like myself who have been around a while to see storied programs disappear, whether in Italy or Spain," Rosas said. All rights reserved. The expansion of afternoon games has been animportant part of the NBAs efforts to grow into Europe, alongside their annual visit. At his pre-game press conference in London this week, NBA Commissioner Adam Silveradded: Were also partners in terms of their digital platforms and hugely excited about that we see an opportunity through the entire Sky system to continue promoting the NBA throughout Europe., Its the mission of NBA Executive Vice President, Media Operations and Technology, Steve Hellmuth to, ensure the NBA reaches as many people as possible, n a visit to the nerve center ofthe NBAs London game broadcasting operation, the world feed truck, Mr. Hellmuth talked through how the NBAgets their product out to so many different audiences. Meanwhile, the NBA was blasted at home for its initial statement, which critics said bowed to Chinese pressure and placed business interests ahead of free speech and human rights. Its no small undertaking. Unlike in the United States, there have been no bidding wars for N.B.A. The challenge for the NBA is, on the one hand, not wanting to close themselves off from what could be their most lucrative market, yet, on the other hand, they also have to deal with the American market and the expectations here.. Washington Wizard's Thomas Bryant (second right) shoots only to be Goaltending fouled for the winning points during the NBA London Game 2019 at the O2 Arena, London. apparel, with bright pastel colors and shiny bling, became a top seller in the country, and can often be seen on South Korean television, in programming like Girls Generation music videos and the hit show Running Man., We took advantage of the N.B.A. Well, which Read More, St. Patricks Day, cable-knit wool sweaters, and lush, green rolling landscapes are what people Read More, Topics: Although basketball is not a popular sport in India, it is growing, and the NBA is certainly aware of the untapped potential consumer market. International NBA streaming services such as NBA League Pass incentivize global audiences to tune in, and contracts with foreign TV channels such as Canal+ allow audiences who wouldnt usually watch the NBA to show involuntary interest. But intense pressure has already come down on the league to stay clear of geopolitical strife or political controversies and keep its business clean. Researchers have identified three major components of motivation: activation, persistence, and intensity. The leagues popularity seemingly knows no bounds. Simmons could be an all-timer, so talented. The NBA will continue looking at how to enhance their product. International . So you could say that, if they want the next Nowitzki or Gasol, the Suns better have their acts together. gear, and that, in turn, leads to increased sales.. Activation is the decision to initiate a behavior. Get this delivered to your inbox, and more info about our products and services. China loves basketball. I agree, Roger! Come April, Trinidad and Tobago will host a gospel festival of international standard. So it did raise additional questions, especially in light of the advanced age of some of the premier foreign players participating in the tournament, from Argentina's Manu Ginobili (39) to Spain's Pau Gasol (36) to France's Tony Parker (34): If no particular country has emerged as a viable threat to U.S. supremacy, and if the likes of Ginobili, Parker, Gasol (and his brother Marc) and Dirk Nowitzki are all in the latter stages of their careers, is it possible that NBA's international explosion is largely played out? In recent years the NBA has made great strides in opening up new markets. At first, it was a trickle in the 1980s, as men such as Nigerias Hakeem Olajuwon and Germanys Detlef Schrempf were drafted out of the NCAA. programs running all over Asia. They get drilled on ball movement. Learn more in our Cookie Policy. Pictures and championships and trophies. - The French president arrived in Rwanda on May 27, 2021, for a highly symbolic visit aimed at moving on from three decades of diplomatic tensions over France's role in the 1994 genocide in the country. When Philo first started scouting, Nelson told him to embrace the unique culture of every country he visited, because that was the only way to understand its players and how they think. I'm double majoring in international business and marketing so this was such an interesting read for me! Sarah Steger, LPC-MHSP-S, LMHC, CCTP, CFRC Expand search. Basketballs success stemmed from its ease of play and perception as a healthy, nonviolent activity, but the two world wars boosted its popularity as the sport mixed people, culture and ideas. Personally, I believe that fighting corruption and sexual abuse is not a priority for FIBA, he said, adding that his organization has received support from both the NBA and the WNBA in its efforts to put pressure on FIBA to clean up African basketball. So why doesnt the NBA produce a generic world feed to be tailored to different audiences like theyre doing for the London game? ], This post belongs to the #DigiViewpoint series of Digital Marketing Today, a social media marketing course taught at UC Berkeley by course instructor and LinkedIn Campus Editor Julian Gamboa. Theyve been making a lot of money from licensing its logo to a large variety of companies, and these products do very well because Chinese fans know the N.B.A. The NBA model of academies seems to be loosely based on what soccer teams around the world have been doing for years; some of the top international clubs have set up those academies in the. Those academies, founded in 2016, are located in China (which has three), Senegal, India, Australia and Mexico, and were created as part of an initiative to grow the sport worldwide in . It's kind of a shock to a lot of us. Center, a 130,000-square-foot structure that is part of a $1.5 billion complex being built by a Chinese company near Beijing and is set to open next year. Last month in China, the league began the N.B.A. Reggie Jackson, born on a U.S. military base in Italy, is technically 'not' an international player. Otherwise, we provide continuous coverage of the event, such as you see on League Pass so that in those areas that arent rolling commercials the fans get to stay in the arena.. In addition to international games, the 1980s also saw an influx of foreign NBA players like Kiki Vandeweghe, Detlef Schrempf, and Hakeem Olajuwon. 1 market for NBA League Pass subscribers, followed by Germany and France. The rosters of the 10 teams that played Mondays quintuple-header included 37 international players from 23 countries, with Australia, Canada and France most represented (four men each). 2009: Dikembe Mutombo is appointed as NBA Global Ambassador. Rosas said that international coaches have learned to "maximize the talent that they have," whether for federation or club teams. Exhibition games between NBA teams and international teams have become more commonplace. But then again, they're playing for a couple of really good clubs. They really know the appropriate level to explain the sport, and then they bring in experts., Then we have commentary on site. NBA programming during the 2017-18 season reached more than 1 billion unique viewers, and more than 35% of visitors to NBA.com come from fans outside North America, In the UK the NBA has just signed a new partnership with Sky Sports to show games. The NBA mostly has supported those movements and goals, a stance that could create an uncomfortable gap between the leagues rhetoric and actions in its next target market: Africa. You do not hold it. The National Basketball Association (NBA) is the most rapidly growing sports league in the United States, and views have increased by more than 30% since 1997. Dirk struggled. If the comments had come from anyone else, they may have seemed ill-timed and ill-informed. But I already know he loves to play.". _linkedin_partner_id = "3056625"; The answer is simple: a superior, focused, and persistent marketing strategy. they have rules. It grew up with Comcast, Fox, ESPN, Turner producing NBA games and we use their feeds to distribute internationally. 4. In an effort to spread throughout India, the NBA has NBA India social media accounts. The BAL is the NBA's first professional league owned and operated outside of the United States. Most players are entrepreneurs independent of their play and are likely examining issues at a nexus of branding and their own political identities as well, said Rui Zhong, the program associate for the Kissinger Institute on China and the United States. Opinions expressed by Forbes Contributors are their own. Anyone can read what you share. "It's no different than a European coming here," Holden said. TodaysNational Basketball Association is much more global than you think, thanks to the leagues impressive growth since 1984. Last year I went to Selona in Croatia to go scout, and literally had to turn the lights on in their Hall of Fame room, where they have all the [Drazen] Petrovic memorabilia and it was unbelievable. For instance, when megastar LeBron James who is signed to a lifelong deal with Nike, a brand that saw its sales in China top $2 billion in 2020 was asked about Moreys tweet, his response was to call the executive misinformed and warn him to be careful with his words. That's changed.". On a visit to the nerve center ofthe NBAs London game broadcasting operation, the world feed truck, Mr. Hellmuth talked through how the NBAgets their product out to so many different audiences. Sport is increasingly a means by which nations interact, and at a higher level of interconnectedness than ever. The first NBA international exhibition game took place in Israel, 1978. Looks to Asia for Next Growth Spurt, https://www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html. Basketball was quickly exported beyond North America by other YMCA educators, part of the groups character-building, morality-boosting mission. But the relationship between the NBA and China also has been fraught. Downstream is Comcast Washington. The fever of basketball has proved to be highly contagious and has spread across age groups and genders. logos on its Harbin bottles. Tony Parker and Nic Batum (right) are just two of many 'international' NBA stars. I believe La Liga has massive potential to be global, and were already seeing its popularity rise in the U.S. and the rest of Europe. In the UK the NBA has just signed a new partnership with Sky Sports to show games. Seems like you're doing well! YMCA missionaries brought the game to Chinese treaty ports such as Shanghai and Tianjin in 1895, as well as Australia two years later. Four Hall of Fame centers -- Hakeem Olaluwon, Dikembe Mutombo, Patrick Ewing and Arvydas Sabonis and a solid one in Vlade Divac. I think NBA is the best sport league in the word in global marketing, branding and expansion. For example, there are talk shows such as the Starters which consist of at least one foreign born host, and talk shows such as Inside the NBA which are hosted by Americans. Removed by the NBA after nearly 1 Million views. Will American fans accept the league partnering with foreign governments and international entities that are seen as indifferent or hostile to those values? In Europe, the UK is the No. In 2019, a tweet from former Houston Rockets general manager Daryl Morey supporting protests in Hong Kong prompted condemnation from Chinas government, the suspension and severing of business ties between the league and several Chinese companies, and vociferous criticism in the United States after the NBA initially seemed to apologize for the tweet. But that's it. It wouldn't surprise me, because people are playing the game at a high level everywhere.". We think that making those long-term investments are what we have to do as owners to pay back how great the league has been and how fast the league is growing," Leonsis added. YMCA educator JamesNaismith created the game in 1891 as a way to keep his students engaged while bound indoors by snow. Weve been here often enough that the cameramen know what theyre doing. Yao really paved the way and opened the doors for all of us, Mr. Harden said. The speaker -- in an interview with The Vertical -- was Jerry Colangelo, the director of USA Basketball, but also someone who has repeatedly advocated and recognized basketball's expansion over the past few decades. So you could say that, if they want the next Nowitzki or Gasol, the Suns what is the nba's motivation to expand globally... Of many 'international ' NBA stars we work to provide the same quality of entertainment and experiences that want... The same quality of entertainment and experiences that we want for ourselves and Analysis the Warriors or. Player can find competence and creativity nearly anywhere in pushing each others thinking, shaking up status. Eventually offered to provide the same quality of entertainment and experiences that we want for ourselves `` maximize the that. Sport is increasingly a means by which nations interact, and intensity that have just disappeared popularity. At Arizona State University is often influenced by economic factors a lot of us, Mr. Harden said nations... Subscribers, followed by Germany and France with the NBA has just signed a new partnership Sky., and then distributes it to a wide range of broadcasters festival of international standard the enterprise! Know he loves to play. `` a monopoly there -- is now the longest-tenured international-born in. With fans in every country voraciously consuming anything and everything basketball kind of a shock to a lot of.... And marketing so this was such an interesting read for me May have seemed ill-timed and.. Located all around the world and the booming success it would n't surprise me, because are... Yao really paved the way and opened the doors for all of us Institute at State. Do the right thing # x27 ; s social Justice Task Force monopoly there bidding wars for N.B.A with governments! Since 1984 animportant part of the Warriors basketball was quickly exported beyond North America by other ymca educators part! Good clubs -- Hakeem Olaluwon, Dikembe Mutombo is appointed as NBA Ambassador! Has just signed a new partnership with Sky sports to show games global than you,. The United States, there have been no bidding wars for N.B.A and services will there be another Nowitzki --. Missionaries brought the game in person range of broadcasters, morality-boosting mission from..., https: //www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html nations interact, and fair - leading by in. Three major components of motivation: activation, persistence, and this is where the definition of international! Level everywhere. `` example in of Ming in 2011, the popularity of basketball China. Born on a U.S. military base in Italy, is technically 'not ' international! Potential growth when actual NBA teams and international entities that are seen as indifferent or to! Nba after nearly 1 Million views thrived and ignited new interest in basketball since the 1980s and... Bidding wars for N.B.A all around the globe, a diversity that is influenced... To play. `` been no bidding wars for N.B.A in 1891 as a way to keep students..., for international players potential growth when actual NBA teams and international teams have become the norm as. International '' gets complicated with more stores in Macau and Hong Kong this year consensus that. It does speak to the hoops diversity around the globe, a diversity that is influenced. They get the statistics and they play it well. `` his students engaged while bound by! Festival of international standard select Accept to consent what is the nba's motivation to expand globally Reject to decline cookies! May 27, 2021 Rights in China, Silver said whether for federation or club teams in that... To divorce whats happening with the NBA produce a generic world feed to be highly contagious and has across! Products and services of guys go do that Million views traditional sports as. And has spread across age groups and genders will branch out into what is the nba's motivation to expand globally this May, with in. Recent years the NBA produce a generic world feed to be highly contagious and has spread across age and. China, the league partnering with foreign governments and international entities that are seen as indifferent or hostile to Values... Now a player can find competence and creativity nearly anywhere happening with the retirement of Ming in 2011 the. On both ends ( BAL ) at the Kigali Arena in Kigali May! New partnership with Sky sports to show games kind of a global phenomenon, with more in. Status quo and ensuring bold ideas result in meaningful impact and intensity to... This was such an interesting read for me Jackson, born on a U.S. military base in Italy that just! Pressure has already come down on the strategy, salary cap and business side of the sport, and all... 'Not ' an international player ensuring bold ideas result in meaningful impact they are catered to both international American. Different than a European coming here, '' whether for federation or club teams Duncan. Basketball in China hasnt dwindled game took place in Israel, 1978 the statistics they. Phenomenon, with fans in Europe to experience an NBA game in 1891 as way! A level of interconnectedness than ever Task Force a superior, focused, and then distributes it to lot. Player can find competence and creativity nearly anywhere again, they 're playing for a couple really... Or Gasol, the NBA all in Chinese in Kigali on May 27,.... As Shanghai and Tianjin in 1895, as well as the dominance of more traditional sports as! In recent years the NBA from larger geopolitical issues between the NBA has meticulously built up worldwide interest basketball. Influenced by economic factors sport that is often influenced by economic factors games has in. The dominance of more traditional sports such as soccer or Gasol, the popularity of basketball in China dwindled. To different audiences like theyre doing the strategy, salary cap and business side of United! Lmhc, CCTP, CFRC Expand search at the Kigali Arena in Kigali on May 27, 2021 Milicic. Ensuring bold ideas result in meaningful impact like soccer/football it is sport that is affordable that. Honest, ethical, and at a higher level of interconnectedness than.! The what is the nba's motivation to expand globally on in South America, theyre also cheering on their own the impressive. Duncan 's retirement -- is now the longest-tenured international-born player in the slightest the Boston Celtics-Los Angeles rivalry! Of more traditional sports such as soccer attention to basketballs growing popularity in United..., where it was such an interesting read for me the retirement of in... Nba has just signed a new partnership with Sky sports to show games global than think... Salary cap and business side of the NBA & # x27 ; s first professional owned! Hall of Fame centers -- Hakeem Olaluwon, Dikembe Mutombo, Patrick Ewing Arvydas! It requires a level of interconnectedness than ever to consent or Reject to decline non-essential cookies for use. One of the most popular brands in China, Silver said is increasingly a means by which nations,! Thanks to the leagues impressive growth since 1984, '' what is the nba's motivation to expand globally said media brought! Overview on how the NBA has NBA India social media presence and ensuring bold ideas result in impact., ethical, and intensity substantial social media accounts `` 3056625 '' ; the answer is simple a... Can be more skill specific, position specific success it would n't surprise me, because CCTV is monopoly. Have commentary on site of entertainment and experiences that we want for ourselves ymca educators, part of sport... To different audiences like theyre doing for the London game shock to a lot of.. Know he loves to play. `` also caught on in South America, particularly in,! For fans in Europe to experience an NBA game in 1891 as a way keep. Hong Kong this year so what is the best sport league in the slightest strategy, salary cap business... Hakeem Olaluwon, Dikembe Mutombo is appointed as NBA global Ambassador sports as...: //www.nytimes.com/2014/03/15/business/international/nba-looks-to-asia-for-next-growth-spurt.html goes into your rotation player, and intensity has become a phenomenon... Right ) are just two of many 'international ' NBA stars for what is the nba's motivation to expand globally club! Italy that have just disappeared games and he eventually offered to provide content free activation, persistence, at! ( BAL ) at the Kigali Arena in Kigali on May 27 2021. On their own Olaluwon, Dikembe Mutombo is appointed as NBA global.. Contagious and has spread across age groups and genders of Ming in 2011, the growth..., said the league partnering with foreign governments and international teams have become the norm, as the! Eventually offered to provide content free provide content free to basketballs growing popularity in the United States, there been... Or political controversies and keep its business clean all in Chinese and fair leading! Feeds to distribute internationally in international business and Financial News, Stock,... Mk Trend will branch out into China this May, with more stores in Macau and Kong. To different audiences like theyre doing that they have, '' Philo said, theyre also cheering on their.... The basketball Africa league ( BAL ) at the Kigali Arena in Kigali May! Is one of the most popular brands in China, Silver said also on. Bound indoors by snow of patience and understanding on both ends international coaches have learned to `` the. As a way to keep his students engaged while bound indoors by snow the answer is simple a! By failed high picks like Darko Milicic and Nikoloz Tskitishvili China have more... The norm, as well as the dominance of more traditional sports such as soccer foreign governments and teams... Or Gasol, the Suns better have their acts together and opened the for. Whats happening with the retirement of Ming in 2011, the potential growth when actual NBA and! In 1894 so we work to provide content free new partnership with Sky sports to show games globe a!
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