elements, or any other item on the page accessible by the DOM. You need to do that manually. Here are scenarios you should test: If, for some reason, you don’t see the data in Google Analytics real-time reports, read this guide. Once you have the Preview and Debug console open, click any outbound link on a page and then click the Link Click event in the event stream (left side). After a developer says that his/her task is complete, enable GTM Preview and Debug mode to test it. submit the form) and keep looking for the Data Layer event in Preview and Debug mode’s event stream. Other possible reasons why event tracking with GTM is not working, Combine multiple events and if all of them occur on a page, 99 things you can do with Google Tag Manager. For example, Click ID. Thanks to the GTM Preview and Debug mode we can see what variables are available at every event. Imagine a situation. In fact, you’re really just starting and you are not completely sure about the difference between Google Tag Manager and Google Analytics, here read this guide first. Each GA tag requires a Tracking ID and, optionally, other settings to configure. Repeat these steps to create tags for the. Save it and refresh the preview and debug mode. Because if the page refreshes, the Preview and Debug mode resets as well, therefore, you won’t be able to check what click data is available once that click is captured by the GTM (unless you do this). Like in the screenshot below. Here are several more resources that you might find useful? You see, out-of-the-box Google Analytics tracks only pageviews (that changes with the new version of GA v2). Ask him/her to push the interaction and its data to the, This guide definitely does not cover all the possible scenarios. .pdf or doc). What is event tracking in Google Analytics and why is it useful? Which variable in Google Tag Manager should we use as a part of the triggering condition? Preview shows the tags firing. Add a Google Analytics pageview tag if one does not already exist. We want our tag to fire not on all clicks, but only those that are external (outbound). To sum up: Got questions? Events are not showing up in Analytics ad Real-time testing does not show up when I am in Preview mode. To do that, go to Tags (in your GTM interface) > Tag Configuration > Universal Analytics. Does that mean these events were set up in Google Tag Manager? I am sure this is a simple fix, however, it is my first time with GTM so please understand. How can you find out where your events are tracking from? You could give the following code to a developer: Once this code is successfully implemented by a developer, you will start seeing it in the GTM Preview and Debug console. If you want to go even deeper, you click on the Action in GA reports and then you will see URLs where those form submissions happened (or maybe you send some other info as an Event Label. I don’t want to turn this blog post into a 20,000-word behemoth, so I’ll just give you some links. if a person scrolls 50% or more, that should decrease a bounce rate). 12 Ways To Fix It. You cannot possibly expect it to adapt to your business nuances.